A Little-Known Secret Formula Crucial to Your Direct Marketing Success.
Here’s a few little secrets to help make all of your direct response marketing pieces much more successful.
The first big step is…
Decide what you want people to buy – then ask them to buy it! The trick is you have to tell people what to buy. It’s usually not enough in direct response marketing to just tell people what you have for sale. This is especially true if you offer many different products or services.
To implement this technique into your own marketing pieces here’s what you would do…
First, choose what you want people to buy. Choose ONE product or service. Not 2 or 3, or 10, but ONLY ONE.(Hint: If you offer product catalogs pick out one main product and make it your “featured” product. Center all of your advertising around that one product. Include it in your letter and your special offers. OR Better yet… create a entirely new sales piece for that one product using the formula below and only send your catalog out to the buyers of that product as a backend offer!)
Second, tell your prospective customer all of the wonderful benefits your particular product or service has to offer them. This part is important… it’s the meat and potatoes of your sales letter. Try and list the benefits in order of importance to the customer. Use bulleted lists to make your benefits really stand out.
Third, offer your customers a money-back guarantee. Make your guarantee strong! The stronger the guarantee the better.Offer the strongest, most powerful money-back guarantee you can dream up. Pack it full with “no-risk consumer safeguards” that lets your potential customer know there is no way they can lose by trying your product. Let me show you what I mean… here is the guarantee I use for the “Internet Marketing Vault Lifetime Memberships”:
A NO RISK, ONE YEAR, 100% MONEY-BACK GUARANTEE!
That’s right… apply some (or all) of the ideas and secret techniques revealed to you for ONE YEAR. If within that time you don’t easily make back your small investment, simply request a refund and I’ll send you all your money back. If for ANY reason within the next year you decide you didn’t get your money’s worth then I have to INSIST you accept a full refund — no questions asked. If you’re not completely thrilled, I don’t want your money. It’s that simple.
Of course this isn’t possible with ALL things, but you WILL lose a very large percentage of potential customers by NOT offering them at least some kind of a money-back guarantee. With that kind of negative response your direct mail piece is doomed to failure!
Fourth, give your customer a reason to order NOW! Include valuable free bonuses or a special reduction in price for ordering by a specific date – or BOTH! Make your offer sound urgent. Use words like “Limited time offer”, “This special reduced price is only good through…”, “Hurry, act now and receive these free bonuses”, “Be one of the first 100 people to order and receive xxx free!”, etc.
Fifth, and most importantly… ASK FOR THE ORDER! Make sure you tell your customer all the ways they can order and walk them through the ordering process step-by-step. You can NEVER be too specific when giving a customer instructions on how to order. Say something like…
“It’s easy to order. We accept all major credit cards and personal checks. To place your order all you have to do is pick up your phone, dial our 1-800 number, and tell the operator exactly what you would like to purchase.”
Or how about this…”Now that you’re ready to order, sit back, take a deep breath, and relax. Now pick up your phone and dial or 1-800 number, tell the operator what you would like to purchase, and your done.” Well, you get the idea anyway… just be creative.
Ignore these ‘secrets’ and your sales will suffer.
Chris Utah is a Business Consultant that helps Business Owners and Managers to overcome their cash-flow problem, if you need more Free Business Report to grow your business, visit goodbusinessconsultant.com